I've been chasing the creative process my entire life.

It started with a guitar as a kid and evolved into a love of creating. Creating music, video, anything I could put my hands on. I went on to study Audio Production at Queens College, but everything I know about video I taught myself. That's just how I'm wired. Hand me something powerful and I'll figure it out.

In 2010 I was making home videos in Windows Movie Maker. By college I had Premiere in my hands and never let go of it. Fifteen years later, I'm creating cinematic commercials.

I still love to play my guitar. I still write and produce my own music. That musical foundation is in everything I edit and sets me apart. Pacing, rhythm, the way a cut lands on a beat. It's the difference between video that looks good and video that feels good.

When AI video started becoming usable in mainstream commercials, I knew this was the next evolution of professional production. I dove in. My current toolkit runs Higgsfield, Nano Banana Pro, Seedance 2.0, ElevenLabs, Suno, Pro Tools, Premiere, and Topaz. Along with those tools, I use Claude as a creative collaborator for shot lists and direction. The output is the kind of work studios used to spend hundreds of thousands of dollars and months of production on. I deliver it in hours, for a fraction of the cost.

The thing I want you to understand about me: AI is a tool, not a crutch. I'm not generating slop. I have the skills and the eye to make this work without AI but AI lets me make it accessible. The goal is that you can't tell. The goal is that it just looks like a great commercial.

I'm most at home on cinematic brand work, but I've got a soft spot for small businesses too. I love companies that deserve and have a vision for Hollywood-quality production but can't justify a Hollywood budget. That's a gap i hope to help close.